Design agency Parker Design were commissioned to supply printed hoarding to a site in Trafford Park, Manchester for client United Utilities. Parker Design utilised the our experience to print and install the required hoarding.
The initial site survey by our installation manager was carried out before final artwork was produced by Parker’s design team. This enabled us to create an accurate schematic diagram of the ‘fall’ of the 8ft x 4ft hoarding boards in relation to each other. The diagram allowed the designer to add approved visuals to the diagram which was created in InDesign, which in turn meant that the graphic, which flowed from one end of the hoarding to the other (a total of 62 linear metres), would align correctly during installation.
As well as making sure the graphic flowed, this measured, scaled diagram reduces time during installation which of course reduced cost to our customer. The schematic diagram also took into account any obstructions such as foliage, street furniture and lampposts in front of the printed hoarding. This makes the designer aware of anything obstructing the message where certain information is crucial on the printed hoarding.
The resulting print ready artwork was supplied in PDF and was printed using premium 3mm aluminium composite hoarding board. This board comes in two sizes 1220mm x 2440mm (8ft x 4ft) and 1500mm x 3050mm (10ft x 5ft), and is durable up to 6 years in situ. It also is able to take vast changes in temperature where normal rigid PVC may warp.
We printed the hoarding on a Jetrix flatbed press which is a dedicated rigid substrate press, which is capable of producing fine art quality print reproduction. The hoarding printing was carried out in CMYK and apertures were made to create “viewing portholes” that would allow the general public to view the work being carried out.
In this case, no header panel was used, which is used to hide steps in the panels as the ground rises or falls. These panels fixed to the top and the bottom of the hoarding is usually produced in natural white, though colour matching is possible when required.
Anti-graffiti laminate was added in gloss which enhanced the graphic and protected the hoarding print. At the time of writing this hoarding has been in place over two years and our installation team recently returned to clean a small amount of graffiti from the hoarding. Because of the addition of the anti-graffiti laminate this was possible without affecting the print on the hoarding boards.
If you would like to discuss your hoarding printing in more detail, our team are on hand to discuss any queries you may have. Please give us a call on 01625 435 130.